Project Overview
The zro_g team flew to Palo Alto to meet with student-athletes and staff so we could get a feel for Stanford culture. We wanted to see first-hand what makes this University special. We toured the campus, taking photos that would be used in the final work. All of our research, along with the Athletic Department's current tagline "Only Here", helped inform the concept for this art direction.
Goals:
• Raise the aesthetic "floor" of the 36 athletic programs
• Empower each program to tell their own story under a larger brand umbrella
• Provide a design system that can work on social media and in-venue
• Streamlined templates and toolkit
• Range of tones for creative
Photo Treatment
Campaign Guidelines
